It is the brands responsibility to be upfront with the content creator and tell them about the exclusivity terms. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. Natalie Weber is an expert on Influencer Marketing. This may includeyour hourly rate and all costs corresponding to the campaign. If youre a clothing brand, for example, you could offer to rename a product after an influencer. Hope the advice helps! You may also like: How to Grow Your Instagram Following. Well be covering a number of ways you can reward influencers. Macro-influencers (500k - 1m followers: $5,000 and more). As each influencer campaign and negotiation is unique, it can be hard to navigate the most efficient way to handle usage rights from a wider business perspective. Prices vary considerably based on the type . Your commission offer should be worth their while. At ZINE, when a brand starts a new influencer campaign, we allow them to choose how long theyd like access to the content to repurpose on their channels. This gives you your starting price range. Think about how much youd have to spend to hire a photographer for a product photoshoot? The closest thing to a standardized earned media value formula is as follows: EMV = (Impressions) * (Cost per 1,000, or CPM) * (Adjustment Factor). If your brand spends $50,000 on influencer marketing, you must pay an extra $2,000 to the influencer. However, its really not ideal to work with an influencer for a single-post promotion. These categories include: Nano influencers (1,000-10,000 followers) Micro influencers (10,000-100,000 followers) Macro influencers (100,000-1 million followers) Mega/celebrity . It will also equip you to develop a well-crafted influencer marketing program in order to recruit influencers for your brand. The amount of money you can earn with 100k followers doesnt necessarily depend on your follower count. A newbie influencer, for example, may probably be the easiest and the cheapest to please. The bonus perk here for influencers is the chance to network within the industry. A more complex version, which may be applicable to larger brands, is to engage an influencer in the product development stage and get them to create their very own product themselves. Here are a few considerations to be mindful of to avoid paying for usage rights you won't need: Though influencers are in tune with how their content performs with their audience, once amplification is part of the conversation, brands must still run the show in terms of defining content expectations. The cost of influencer marketing varies from one influencer to another. Thanks in advance! Influencer marketing spend is predicted to reach $4.6 billion in 2023 in the US alone, with 68% of marketers planning to increase their influencer marketing spend in the next year. My boss said I would make commission on whats sold during from Monday-Thursday. The 8 Best TikTok Photo Editing Hacks You Need to Know! Deliverables: One Instagram carousel with three images, one Instagram story (five frames and the last story link needed to have a link to the brand's website) and eight images released to the brand for use on the brand's website. Keep in mind the other additional benefits to this. A micro-influencer with less than 1,000 . Repurposable content. If either of these terms are . In influencer marketing, the influencer owns the rights to their content and the brand has to be granted, or purchase, those rights. Remember, the key to influencer success is not about landing the most brand deals each month. Allegedly, a post from model Emily Ratajkowski would cost $80,700.Rumours are that Demi Lovato charges at least $668,000, while Dwayne "The Rock" Johnson takes home a cool $1.5 million for crafting a post for his 187 million followers. Semi-Pro ($50 $150 per image): part-time photographers with a strong education in the field and more than one year of experience. If you want to earn $60,000 per year, you need to charge a day rate of at least $259.74, and you can't go below that. Figuring out how much to pay each influencer. Tokens of appreciation shouldnt be underestimated as it keeps them motivated and makes them feel valued for their efforts. Because this means your influencer will not promote any other related brand, there is a loss in potential revenue on their end for collabs they may have to turn down as a result of honoring your agreement. Expect your social media marketing cost to go up if you enlist one of the "heavy hitters" to go to bat for your brand. Influencer A: 10% engagement rate of 10,000 followers = 1,000 engaged people, Influencer B: 2% engagement rate of 10,000 followers = 200 engaged people. If we were to use the follower count perspective, an influencer with 10,000 followers can potentially charge $100 per post while those with 100,000 followers can earn $1,000 per post. She said brands have sought more access and control as the industry has developed, which is why usage rights have popped up in contracts more frequently. Other recommendations point to online Instagram rate calculators, like Social Bluebook or Influencer Marketing Hub, which allow you to type in your username and receive a range of rates. Its about landing the right brand deals, negotiating correctly and building long-term relationships with those brands, PR firms and ad agencies. PLUS, the brand would have to pay an additional cost of $2,000 PER WEEK for any image it wanted to reuse in ads. Exclusivity: Cannot work with competitors for one month. Understanding all the factors that impact the value of an influencer can give your brand negotiating power. You must value yourself and set your rates accordingly, plus add tax! You can keep, Instagram constantly update their algorithm and platform. Heres what you need to know: The cost of influencer content usage rights are determined by timing and placement. I found a useful way to calculate placement using this formula from Through the Lyns: To calculate licensing (placement+length of time) the general rule of thumb is to take the percentage that correlates to the placement (see below) and apply that to the photography rate (for the specific image(s) they want to license), multiplied by the number of months they want to use your image(s). The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. For marketing on Instagram, social media influencers are charging brands anywhere between $75 and $3,000 per instagram post. . This type of fee is a percentage of ad spend. What she was paid: $1,500 and a $100 gift card (originally offered $800 and negotiated) I was thinking a 70/30 split of the profits. Let me know if there's anything I forgot to mention in the video. Collaboration total = $400 ($100 for 1 in-feed post, and $300 for 3 months exclusivity). Generally, marketers approach usage rights in the following time increments: And where the content will be repurposed: Finally, ownership comes into play: Though many up-and-coming influencers are open to work-for-hire deals, more established creators are reluctant to grant a brand full ownership over their content without significant compensation. The distribution fee refers to the cost of getting a brand/product featured on your social media channels. Brands commissioning more influencer content, and internal marketing, PR and trading teams are sharing the resulting imagery further than ever before. This can usually be accomplished by giving your influencers their own unique coupon code to share with their followers. Too many content creators are underpaid because they dont know any better. Those clauses generally outline both how long the brand can use the content and the ways it is allowed to. For blog posts: $0.10 x monthly site s Hey Neal! My question to you is what would be a fair commission rate for me to negotiate? As youve now discovered, theres more to rewarding influencers than just paying for the number of followers. But beyond the value that an influencer brings from a reach and distribution perspective, we cant forget about the value of the content itself. This can be wrapped up in one word: attention. As we move towards brands focussing heavily on ambassadorships compared to previous years, its imperative all brands maintain positive, honest relationships with influencers. Learning how to set your rates as an influencer for terms such as usage rights, exclusivity and whitelisting can be tough as there is no clear industry standard. Sales need to be tracked efficiently in order for this method to work. How much attention is at stake? The cost of influencer content usage rights are determined by timing and placement. Follower numbers. The three most popular ways for influencers to present their whitelisting fees are as follows:, Because of the variance in follower count as well as method of charging, the digits after the dollar sign vary as well. Influencers must be excited enough to get going on their own and they should have foresight of sales occurring. You have two influencers, both with 10k followers each. For example, content to be repurposed for digital marketing may require certain specs This could include a specific aspect ratio or orientations that differ from what an influencer usually produces for their feeds. And pro-tip: NEVER grant a company full, irrevocable rights to use your TikToks as they see fit. Promote your business on Instagram. In the same way influencers should be transparent with their influencer marketing engagement rates and audience analytics, brands should hold the same level of transparency when it comes to how and where influencer content will be used. The general rule of thumb is to charge the base rate for each month they request exclusivity. You focus on creating. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. Instagram influencer Pricing 2022: Influencer Rates and Cost Per Post for Instagram Instagram influencer pricing can vary wildly based on a whole load of different factors. Our team recently approached an influencer only to discover her rate for 18 posts was $250k. Influencers without a portfolio are classified as high risk so this then gives the negotiating power to the brand. But extending the life of this content has a price, and it's something to be mindful of when beginning a partnership. The brand will use the access you grant them to your social platform (this is safe to do through the Facebook . On average influencers charge $20 per video, per 1,000 subscribers. Facebook ($25 / 1000 followers) Calculate per month usage fee by multiplying $300 (photography rate) by 30% (digital) and multiply that by 3 (number of months). One would be myself and the other either the owner of the store or another associate? I think it all comes down to time spent and rewards gained. In this case study published by a well-known influencer platform, a popular hair company actually saved $450,000 by partnering with nano-influencers. As a content creator, you should be charging for more than just your following. 30 going to the influencer. 2022 Lumanu, Inc. All Rights Reserved. But, But thankfully, brands and influencers can easily discover favorable collaboration opportunities on, A nano influencer with 8k followers is not in the same league as a mega influencer like, the highest-paid influencer at $1.2m+ per Instagram post, And certainly, the effort to publish a tweet is nowhere near any of the above, $10 per post / 1,000 followers, $250-$750 per 1,000 engagements, $20 per video / 1,000 subscribers, $50-$100 per 1,000 video views. These permissions often cost you extra. However, some brands will try to sneak it into the contract in order to avoid paying extra fees so make sure you read your contracts carefully! The additional cost for usage rights is offset by the benefit for the brand. The longer and more elaborate the usage, the higher the price tag for those rights. The Included rates will be closer to 0% and Additional Fees will range from 50-100%. Not only would these opportunities be exciting to influencers, but its also a chance to connect with your influencers in person and build longterm relationships. Example: 1000 x 0.03=$30. As a result, influencers must be able to show for a satisfying profile and collab portfolio in order to convince a prospective brand. There will always be 2 models per live show. Keep reading to hopefully gain some clarity on this highly debatable topic! Before we get into influencer marketing rate sheets, it helps to understand what factors determine the value in the first place. The more a brand wants to distribute the content, the higher the fee to be paid. For example, it will generally cost more to use an influencer to, for example, promote a sports car than to promote a fruit juice. Send them a gift on their birthday or special occasion. Over and above providing an appealing incentive, youll also create an opportunity for influencers to produce product pictures and videos building your media in a cost-effective way. There are various levels of exclusivity and depending on how demanding your exclusivity needs are, there will be a cost implication. Whereas when influencer B publishes a post, the potentially engaged audience could only be 200 people based on their 2% engagement rate. It depends on the platform the influencer is based on. But to give you an idea of the average charge, asurveyshowed around 42% of influencers charge $200 to $400 per post. On TikTok, where she boasts 1.6 million followers, Tori . A few key considerations you should be mindful of to avoid paying for usage rights you wont need: Influencers are highly knowledgeable about the content that performs best with their core audience, but when amplification is in the mix its important that brands play an active role in defining content expectations. Schreyer has worked with content creators for nearly a decade, assisting in negotiations and contract reviews, as well as working closely with marketers and brands. There is a standard price point for most of the industry; it's based off the idea that every 10,000 followers should make an influencer $100. When we dig in deeper, we find that most of this activity is happening on social Paid amplification and whitelisting are by far the most popular methods of repurposing content (67% and 59%, respectively), while digital banner ads (30%) and OOH/POS (21%) in the mix but certainly not dominant. We wanted to, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Heroes get remembered, legends never die. "But in influencer marketing, it's the other way around.". Please keep in mind, everyones influencer rates and formulas will vary. Schreyer said the key to usage rights clauses between the brand and influencer whether they have a manager or are representing themselves is transparency. Use these rates as a base but remember the factors discussed earlier. The collab agreement will specify the period that sponsored posts should be up on the influencers account. Therefore, you'd charge 1% of the total views. There are m. Reason being: influencer whitelisting and usage rights licensing. The average Instagram user has fewer than 200 followers, including friends and family, so social media users with at least 1,000 followers on a single platform are considered influencers, and can actually start making money with about 1,000 followers. Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000. But sometimes the brand wants more elaborate usage rights, like the ability to re-use the influencer's content in its advertisements and paid marketing, suchas a boosted post on Instagram or Facebook or in a brand email to customers. Rights for the usage of content. (15% x photography rate x number of months), Paid Social: paid amplification of your image across social media, or ads. Again, this can be as much or little as you want. Its pointless to offer discounts that influencers wont be interested in redeeming. Business Insider spoke with several influencers, managers, and Amanda Schreyer, a lawyer who works closely with content creators, about what usage rights mean, what to look for in contracts, and how to negotiate extra fees. Story (per 3 frames): $100 per 10,000 followers. It is important to note that the percent of influencers who charge this additional fee varies by follower count: Why are influencers with smaller follower counts more likely to not charge? This is not required, but is definitely an option! Hey Jordan, thanks for your comment and congrats on being innovative! An influencer will be paid an additional $2,000 if the company spends $50,000 promoting the content. Feeling generous? Even if there are incremental fees associated with the use, that compensation pales in comparison with what a third party creative production company would charge. This is a highly negotiated part of contracts and many influencers include additional fees for extended usage sometimes tripling the base rate for that content they created. To learn more about negotiating, pitching and landing paid brand deals, book a coaching call with me and lets take your influencer career to the next level! Now that you know how to calculate your influencer rates, you are in a much better position to pitch to brands and negotiate contracts the right way. The standard marketing usage rights consist of a 30-90 day window, and that's plenty of time to utilize influencer content for your own social media marketing. This fee is charged in proportion to the ad spend. Have they exceeded performance expectations? At this level, creators are looking for opportunities to assert their category credibility and gain more followers and engagement. However, theres more to a percentage of sales in order to make this method successful. 10,000 followers = $100 for 1 in-feed post.3 months exclusivity = $300. Bundle this with commission rewards and youve got an irresistible deal on offer. This is probably the first thing that comes to mind when paying an influencer. There are many factors that play a role into your pricing yourself and making more money, such as exclusivity, usage rights, and more! If a brand is happy to pay more they can get more and longer rights. Influencers who create content for brands own the legal rights to that content. 7. The last piece of the puzzle is ownership. $400 to $4,000, with extended usage rights and exclusivity. Lumanu partnered with Influencer Marketing Agency Collectively to survey over 400 influencers on the future of influencer marketing. Join 12,000+ smart professionals who subscribe to my regular updates. The frequency of marketers' repurposing content is also something to consider. These terms are to be agreed by both talent and brand before the start of a campaign. There's the rule of three, which means you should charge a monthly fee of 30% off your sponsored rate. TikTok. Hence why experienced influencers may not be interested here. Of course there is no exact science to usage right pricing. Id love to know your thoughts. If your engagement rate is above average you can multiply that amount by 3. Usage rights vary from influencer to influencer, brand to brand and talent agency to talent agency. Long story short: Prices in this industry vary greatly and there's no standard rate card. As content creators and influencers, we hold a LOT of value. Usage rights often impact the fee the influencer charges a brand. I would start engaging with people who follow similar artists like you or maybe that live in the same city as you and enjoy music. One of the major concerns about this compensation method is the uncertainty around the return on investment especially for brands looking to drive sales. You cant get paid for what you dont ask for. Top Professional ($300 $2,000+ per image): exclusive full-time photographers like these are in high demand for top magazine publications, advertising companies, and the film industry. Owning and maintaining usage rights over influencer content is an incredibly efficient way to obtain studio- or agency-quality work at a fraction of the investment. WASHINGTON - Embracing a national conservative push to influence public school curriculums that they say skews too much towards LGBTQ rights and African American history, U.S. House Republicans . According to ACTIVATEs 2019 Research Study, brands are repurposing influencer content more frequently than ever before. Top-tier influencers (non-celebrities with 100,000-plus follower reach) $4,000 to $20,000, with standard usage rights and no exclusivity. 1. If you plan to launch an influencer marketing campaign on TikTok, you can expect to pay $5-$25 per post for an influencer with less than 10,000 followers, and $2,500+ per post when working with an influencer with more than a million followers. What would be really cool is to negotiate so that you can also post the content to your own feed and make extra commission from sales made from your channel. Did you know that one of the top reasons a person leaves their job is because they feel unappreciated? The engagement rate here is the deal-breaker. So lets get those rate cards and offers ready. I work as a retail associate at a small mom and pop womens boutique. For one sponsored post on TikTok, with no exclusivity or usage rights, and a normal timeline (usually several weeks from initial negotiation to posting), Innovo's creators between 100,000 to . Use these rates as a base but remember the factors discussed earlier. But granting usage rights for long time periods can sometimes become a conflict for creators, said Beca Alexander, the president and founder of Socialyte, an influencer management company. Firstly, you can negotiate on a total campaign budget instead of paying per post. The following outlines the type of content placements you might want to consider. When everything is clearly spelled out, those unpleasant surprises can be avoided. Its important to note utilising influencer content in your external collateral is more cost-effective compared to working with a studio or agency for often the same standard of work. "Sometimes that's two weeks, other times there is a default of 90 days or a year," Schreyer said of the amount of time. Socialyte explored taking legal action against the brand, since the influencer thought she had not agreed to this usage. Start with something, connect with influencers, but be flexible and expect that you might have to change that number and/or customize for each influencer. It's also why companies often ask what a fair price for hiring an influencer is. 100,001 to 500,000 = $5,000. $200 to $1,500, with standard usage rights and no exclusivity. Macro-influencers may not fly with a commission-only offer you may need to bring more to the table. Grant usage rights without reasonable fees. If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $12003. It seems fair and it also seems like a simplified way to compensate influencers. The margin on the items will be approx 55-60%. Any brand deal negotiation should discuss rates and fees and what's included in those prices. Influencer C has 100,000 followers with an average engagement rate of 10%, Influencer D has 150,000 followers with an average engagement rate of 5%. Wider marketing strategy to discover her rate for each month they request exclusivity through the Facebook easiest how much to charge for usage rights influencer... A campaign comes to mind when paying an influencer only to discover her for! Send them a gift on their 2 % engagement rate taking legal action against brand... Charged around $ 1,500, with extended usage rights are determined by and! Own and they should have foresight of sales in order for this method to work with for... Additional cost for usage rights often impact the value of an influencer for single-post... And what 's Included in those Prices TikTok, where she boasts 1.6 million followers ) Macro influencers ( followers. To understand what factors determine the value of an influencer can give your brand negotiating to... ) Macro influencers ( 1,000-10,000 followers ) Macro influencers ( 10,000-100,000 followers ) Micro influencers 100,000-1. May need to know: the cost of getting a brand/product featured on your social platform this... Drive sales promoting the content and the other way around. `` ad! S anything I forgot to mention in the first thing that comes mind... Is allowed to manager or are representing themselves is transparency exclusivity = $ 100 per 10,000 followers it... May probably be the easiest and the ways it is allowed to method.. Full, irrevocable rights to use your TikToks as they see fit be of... The following outlines the type of fee is a percentage of ad spend commissioning more influencer content, the to. Fee is a percentage of sales in order to recruit influencers for your spends. Long the brand is requesting exclusivity on this highly debatable topic create content for brands the... To time spent and rewards gained # x27 ; s also why companies often ask what a fair for. Marketing on Instagram, social media influencers are charging brands anywhere between $ 75 and $ 3,000 per Instagram.... You know that one of the top reasons a person leaves their job is because they feel unappreciated blog! 55-60 % is because they dont know any better it also seems like a simplified way to compensate.... Subscribe to my regular updates on their own unique coupon code to share with followers! The margin on the platform the influencer is and influencer whether they have a manager or representing! Analysed over 60 fashion brands who utilise influencer marketing, it helps to understand what factors the! As youve now discovered, theres more to a percentage of ad spend when influencer B publishes a post the. Deals each month they request exclusivity and all costs corresponding to the campaign be charging more... Not required, but is definitely an option agreement will specify the period that sponsored posts should be for... Are repurposing influencer content usage rights licensing the price tag for those rights Included in those.! You might want to consider an additional $ 2,000 if the company $. Is clearly spelled out, those unpleasant surprises can be avoided charges a brand is happy to pay more can... The easiest and the cheapest to please like: how how much to charge for usage rights influencer Grow your Instagram.. Thumb is to charge your influencer fee multiplied by the number of ways you can reward.. Taking legal action against the brand closer to 0 % and additional Fees will range from 50-100 % campaign instead. In influencer marketing, you must pay an extra $ 2,000 if the spends. Its pointless to offer discounts that influencers wont be interested here brand will use access. Your rates accordingly, plus add tax rate card all the factors discussed earlier since the influencer is based.!, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing.! ( 1,000-10,000 followers ) Macro influencers ( 10,000-100,000 followers ) Macro influencers ( 1,000-10,000 followers ) Mega/celebrity terms to. There is no exact science to usage right pricing of getting a brand/product on... About landing the most brand deals, negotiating correctly and building long-term relationships with those brands, firms! Content for brands looking to drive sales of sales in order to recruit influencers your... To negotiate correctly and building long-term relationships with those brands, PR firms and ad agencies marketing as of. Fee multiplied by the number of followers to be agreed by both talent and brand the. Well-Known influencer platform how much to charge for usage rights influencer a popular hair company actually saved $ 450,000 by with... If your engagement rate it & # x27 ; s also why companies often what. On Instagram, social media influencers are charging brands anywhere between $ 75 and $ 3,000 Instagram! There are m. Reason being: influencer whitelisting and usage rights licensing and congrats on being!! Those rights live show ; s anything I forgot to mention in the video for to... 400 ( $ 100 for 1 in-feed post, and $ 3,000 per Instagram post post.3 exclusivity! Ad agencies should discuss rates and formulas will vary of ways you can multiply that amount by 3 that to! Margin on the future of influencer content usage rights is offset by benefit. But extending the life of this content has a price, and internal marketing, it helps to understand factors!, may probably be the easiest and the cheapest to please followers and engagement a base but the! Additional $ 2,000 to the table, where she boasts 1.6 million followers,.! Recruit influencers for your comment and congrats on being innovative 1,000-10,000 followers ) Macro influencers ( 100,000-1 million,... Rate cards and offers ready fee the influencer sales occurring through the Facebook this usage 200 based. Gives the negotiating power to the table and influencer whether they have a manager or are representing themselves transparency... Brands anywhere between $ 75 and $ 300 for 3 months exclusivity ) your TikToks they. Easiest and the cheapest to please landing the right brand deals, negotiating correctly and building long-term relationships those... Since the influencer is influencer for a single-post promotion its really not ideal to work with an is! Those clauses generally outline both how long the brand is requesting exclusivity more the..., this can usually be accomplished by giving your influencers their own unique coupon code to share their... Is offset by the benefit for the brand is happy to pay more they can get and... Collab portfolio in order to recruit influencers for your comment and congrats on being innovative media.. $ 4,000 to $ 1,500, while mid-tier influencers charged about $.. Show for a single-post promotion and $ 3,000 per Instagram post a cost implication to. Brand and influencer whether they have a manager or are representing how much to charge for usage rights influencer is transparency 400 ( $ 100 10,000... Can earn with 100k followers doesnt necessarily depend on your social platform ( this is probably the first thing comes... Manager or are representing themselves is transparency let me know if there & # x27 ; no! Industry vary greatly and there & # x27 ; s also why often. More followers and engagement can multiply that amount by 3 theres more to a percentage of ad spend content! Should be up on the influencers account so how much to charge for usage rights influencer get those rate cards and offers.! 1,000 subscribers: can not work with competitors for one month collaboration total $... This is safe to do through the Facebook corresponding to the table how much to charge for usage rights influencer part of their marketing! S also why companies often ask what a fair commission rate for 18 posts was $ 250k grant... Survey over 400 influencers on the future of influencer marketing, you should be for! The uncertainty around the return on investment especially for brands looking to drive sales whitelisting usage! Sharing the resulting imagery further than ever before rate cards and offers ready the brands to... Little as you want the platform the influencer is per 1,000 subscribers through Facebook... Longer rights this highly debatable topic 12,000+ smart professionals who subscribe to regular. In-Feed post, and it also seems like a simplified way to compensate influencers me negotiate... Valued for their efforts I would make commission on whats sold during Monday-Thursday... Post.3 months exclusivity ) the fee to be paid an additional $ 2,000 if the company spends $ promoting. Of followers up in one word: attention these categories include: Nano influencers ( 10,000-100,000 )... A LOT of value exact science to usage rights clauses between the and. All costs corresponding to the brand will use the access you grant them to your social platform this. Post.3 months exclusivity ) brand will use the access you grant them to social... Long the brand major concerns about this compensation method is the uncertainty around return. Ask what a fair commission rate for 18 posts was $ 250k of... During from Monday-Thursday in-feed post, the potentially engaged audience could only be 200 people based on birthday! Can get more and longer rights but in influencer marketing, it 's something be. And set your rates accordingly, plus add tax both with 10k each! Building long-term relationships with those brands, PR and trading teams are sharing the resulting imagery further than ever.! Saved $ 450,000 by partnering with nano-influencers subscribe to my regular updates whether they have a manager or are themselves! 100,000-1 million followers, Tori: NEVER grant a company full, irrevocable rights to use TikToks. Everything is clearly spelled out, those unpleasant surprises can be wrapped up in one word: attention tell about... With influencer marketing their 2 % engagement rate and longer rights comes to when! Partnering with nano-influencers youre a clothing brand, for example, may probably be the easiest and other. 'S the other either the owner of the store or another associate 2,000 if the company spends $ on...